Known for some of your favourite things (Schnitzel with Noodles and warm Applestrudel), the day will be packed with the best the cellars, wineries and breweries of Austria have to offer.
Talk music with the creative crowd in a beautiful setting at the Barracuda Club. Listen to some of the most inspring panels of SxSW targeted at classical music and life sciences.
From the country that brought you the New Year's Concert, Mozart and the Sound of Music. Talk Tech, listen to the Music and most of all: Be our guests.
Artist | A_NEW_DAY
Repertoire Development | Red Bull Media House
Founder | Lofelt
Founder | Fretello
CEO | Sony Music Entertainment GSA
Director | Handler Productions
Founder | sofasession
Co-Founder | Music Traveler
Founder | Oktav
Founder | Fretello
Head of Machine Learning | Musimap
Founder | Tonio
Founder | Soundtrack Unlimited
Co-Founder | Music Traveler
Chairman | Eliette and Herbert von Karajan Institute
Artist | Sonophilia
Founder | Mimi Hearing
Founder | MusikVergnuegen
Head Digital Media | Staatsoper Wien
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The event is open to other participants. Please register for free below.
Dive into the thriving German and Austrian startup and creative industries' ecosystem and join us for a morning full of inspiration and networking.
Lunch Event - Invitation Only!
Allow us to surprise you with the best music, technologies, “beautiful minds”, performances and delicacies Austria has to offer today. Join us for two hours full of unforgettable experiences, great new discoveries and inspiring conversations. Let us guide you through Austria’s rich musical history and today’s state of the art music technologies. We promise you will enjoy it!
WITH SHOWCASES BY:
Join our "Try it out" Lab at German Haus and experience the latest technology & hardware trends from Germany - expect some mindblowing VR installations, 3D printing as you have most likely never seen it before and much more!
EXHIBITORS:
LAVAlabs, Big Rep, Holoplot, Holodeck, Viva Con Agua, Gamewheel, Boheme, Media Apes, Toposens, Antelope, Grammofy
Learn in this session how sound design changes alongside with new technologies such as virtual and augmented reality and how this will not only disrupt one but many industries - the music, gaming and music world.
PANEL:
The impact of music on the human body is indisputable. Medical research data show that the consumption of music helps athletes to concentrate better or to reduce the intake of pain medicine after surgery – a groundbreaking finding in the age of painkiller epidemics. This panel focuses on experts and startups from Germany and Austria that bring together music and tech to support human well-being.
The festival market has undergone a drastic change in the past years. Next to the musical direction multiple other factors such as sustainibility, atmosphere and the supporting program of festivals gain more and more meaning for the audience. This panel lays eyes on the festival landscape in Germany and on an international level, its development and argues why small Boutique festivals have sometimes better chances in the market than bigger ones.
PANEL:
Many people consider Austria to be the home of music. Think of Mozart, the "Sound of Music", Herbert von Karajan, the New Year's Concert and the Viennese Waltz. But time does not stand still. This panel explores how Austrian musicians, institutions and startups are trailblazing the future of (classical) music and are redefining the business of creativity.
PANEL:
HOST:
What started on a piano a couple of years ago materialized in Vienna in 2016 as a multi-sensory performance where music, storytelling and immersive media came together. A_N_D’s creative team is now ready to take you along on this perennial journey from inspiration and spirituality to 3D audio. The presentation at SXSW will also function as a canvas for unexpected and creative co-operation.
You can also download a PDF Version of the Program.